THOUGHT LEADERSHIP
Trade Winds
Using conversational approaches to uncover what consumers actually think, feel and do.
Reach3's Trade Winds is a research initiative designed to track consumer sentiment and behavior in real time as tariff-related economic conditions shift.
Using Rival’s mobile-first, conversational research platform in an insight community recruited from a national sample, this study captures a mix of quantitative data and unfiltered video feedback to reflect how both US and Canadian consumers are reacting to key developments.
Trade Winds explores how economic uncertainty, inflation, and global volatility are influencing emotional outlook, trust, and shopping behavior.
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Covering topics and themes that matter to insights pros, marketing leaders and business executives:
- Consumer sentiment, reactions and shopping behavior changes in response to tariffs and shifts in consumer landscape
- Impact on grocery shopping, travel, big-ticket purchases, and more
- What consumers expect from brands and policymakers