Financial institutions are facing mounting pressure from every angle. Consumers are more cost-conscious than ever, loyalty is increasingly fluid, and new...

Segmentation has long been a foundational tool for marketers and researchers, but for years it’s operated quietly in the background. Now, it’s making a major...

We all know shoppers are tightening their belts. Inflation, tariffs, and general economic uncertainty have put price sensitivity front and center. 🫠 

But here’s...